We studied the business model, the target demographic group, and the conversion rates to understand what was working and what wasn’t. It turned out the business was lacking online engagement, which made for about 60% of the engagements in the niche.

We also looked at the possibility of ranking for the current keywords based on the client’s budget and came up with a solution of highlighting other areas of specialization that were not as competitive as the client’s main area of focus. We then created a branch-like website that suggests to clients the other services clients seeking the projected service are more likely to need.