There are some strategies that you can apply and have been proved to be effective, the key is DIFFERENTIATION.
As long as you can apply an strategy that differentiates your business from your competition, you will win in the competition game. The best example that I like to use is to think about yourself as a customer, we all are. When you are acting as a buyer, the main reason to choose product A over product B is differentiation.
There are around 6 ways to achieve differentiation:
1. Quality Differentiation: Your product is better than other products.
2. Technology Differentiation: You use technologies that your competition does not have access to.
3. Relationship Differentiation: You have a direct relationship with your customer.
4. Convenience Differentiation: Your product is easier to get than the competition.
5. Marketing Differentiation: You have an effective marketing system that brings new clients regularly.
6. Price Differentiation: You are the cheapest (STAY AWAY FROM THIS LAST ONE)
We can show you how to use the other 5 Differentiation Factors and we can make that differentiation an integral part of your Digital Marketing so your Business in the Boston Area would be easier to find online.
