How to improve your business SEO with Facebook Local
Facebook Local replaces the platform called Events from Facebook that came to Android last year as a division to be able to have on hand all the events that happened around us.
In the iOS and Android stores, you can see that the app appears ready for download, but has not yet reached our country as indicated by its website.
With Facebook Local (for iOS and Android), people can search for places, such as restaurants and events, such as music concerts. The application organizes events and locations in categories such as food, drinks, games, fitness, cinema, music, religion, and health.
It is an application similar to Yelp and has more than one billion daily users (and 2,000 million monthly) of Facebook. The main difference with Yelp is that instead of using the general comments of users to find the best gym or hairdresser, Local Facebook is based on the “friend” factor and helps us find places and events based on our friends.
How to improve your business SEO with Facebook Local? We tell you four essential points so you can optimize this app to the fullest and take advantage of the local SEO of your business:
1. The credibility of the comments
On Facebook Local, companies are ranked according to popularity among users’ friends, non-strangers, or business owners who pose as users to comment on their business. This highlights the importance of real comments on Facebook Local, so it is essential that you encourage the opinions of your customers in the new Facebook application.
2. Complete your profile
To prevent Facebook from generating incorrect responses to searches, make sure your company is 100% complete. Fill in the name, address, and telephone number of your company correctly; Add relevant business categories and complete the About section with useful information.
3. Check-ins indicate the popularity of the business
Check-ins indicate the popularity of a business on Facebook Local; So try to create contests or discount codes for your customers to use Facebook as part of their experience with your business.
4. Importance of events
The new Facebook Local integrates with your calendar, synchronizes your events in one place, and includes the most popular events and what is popular with your friends. For this reason, it is important that you create events frequently, product launches, and sales; This will increase your visibility on the platform and the possibility that they will be included in your customers’ feeds.
At the moment, the platform does not yet include advertising, but it is possible that it will be included in the future.
So if you have a local business, it’s time to consider trying Local Facebook if you don’t want to be left behind. We can help you set up the most efficient configuration, so you get great results.
