Do you have control over your Digital Real Estate?

If you own or run a business, you better get familiar with the term.

In today’s market, the virtual locations of your business are often equally or more important than the physical ones.

Digital real estate can take many forms, from a free service such as a Twitter account, your domains, google listings, website, and reach to all your digital access: Text content, photographs, videos, audio, code, and so on. What all digital real estate has in common, however, is that it provides an access point or digital front for your brand. Just as you wouldn’t set up a restaurant, law firm, or bank firm at the back alley behind the liquor store, there’s not much point in paying for a domain that doesn’t match your business. Your digital assets must be relevant to your business.